The Volkswagen Crafter, the commercial vehicle introduced to the world in 2006, is presented in this advertising campaign from Mexico as the way to take on massive freight challenges. Crafters, in pickup and van forms, are shown with a huge robot and a large dinosaur, each made of packing boxes.
Credits
The Dinosaur and Robot campaign was developed at Z México by executive creative directors Álvaro Zunini, Santiago Chaumont, creative director/copywriter/art director Walter Malo, creative director/copywriter Marcelo Manfredi, creative director/art director Ricardo Carrera, with illustration done at Estilo 3D.
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