The new Volkswagen Golf 6 features special sound dampening measures that isolate the cabin from the noise of the outside world. Ogilvy Cape Town took that concept into photographic mode with this press (May 2009) and poster (April 2009) advertisement featuring mime bikers. The text: “The quietest cabin in its class. New Golf”.
Credits
The Biker Gang ad was developed at Ogilvy, Cape Town by creative director Chris Gotz, art directors/copywriters Prabashan G. Pather and Sanjiv Mistry, and photographer Guy Neveling.
See also my earlier post on a print advertising campaign for Weru soundproof windows.
