Vodafone in Ireland demonstrated the power of a mobile phone in Christmas shopping this year with “White Christmas”, a TV advert featuring a young man whose girl is always dreaming of a white Christmas.
Peter’s girl is always dreaming of a white Christmas, a real one, like in 1981. The video comes across as an amateur effort, telling the story of a shopper who uses his phone to discover the online story of a 10 year old Forest Pearson. With online status, text messages and a phone call to Joe, he can make it happen.
Click on the image below to play the video in YouTube (HD)
Credits
The White Christmas campaign was developed at DDFH&B Dublin by copywriter Roisin Keown, art director Peter Snodden and agency producer Aisling O’Dwyer.
Filming was shot by director James Rouse via Outsider with director of photography Alex Melman and producer Steve Elgar.
Editor was Neil Smith at Work Post.
It’s certainly got the feel of a “do it yourself” project.