Vodafone New Zealand is raising awareness of text bullying with a print advertising campaign aimed at teenagers and parents, in partnership with NetSafe, the Police, and Telecom. Three print advertisements and posters have appeared in parenting magazines and as posters around schools, showing unhappy teenagers whose faces appear as sad emoticons.
The Text Bullying campaign was developed at Colenso BBDO, Auckland, by executive creative director Nick Worthington, copywriter Mick Stalker, art director Sarah Longworth, account manager James McHoull, photographer John McDermott and producer Kate Wright.
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