Vodafone Tackles Text Bullying
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Loading ...Vodafone New Zealand is raising awareness of text bullying with a print advertising campaign aimed at teenagers and parents, in partnership with NetSafe, the Police, and Telecom. Three print advertisements and posters have appeared in parenting magazines and as posters around schools, showing unhappy teenagers whose faces appear as sad emoticons.
The Text Bullying campaign was developed at Colenso BBDO, Auckland, by executive creative director Nick Worthington, copywriter Mick Stalker, art director Sarah Longworth, account manager James McHoull, photographer John McDermott and producer Kate Wright.
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(New Zealand).
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[...] ”Unhappy teenagers whose faces appear as sad emoticons.” Vodafone New Zealand is een printcampagne begonnen om aandacht te vestigen op het pesten per sms, dat in dat land kennelijk een aanzienlijk probleem is. Hier gaat de aandacht meer uit naar digitaal pesten, waar ook een Sire-campagne aan was geweid. De uitingen over het z.g. text bullying in NZ verschijnen als affiche op straat en in bladen gericht op ouders. Voda werkt daartoe samen met verschillende partijen, inclusief de politie. Via TIR. [...]