Visit Paeroa with Colin and Maurice

Paeroa, a small, rural town in New Zealand’s North Island, is the centre of a new advertising campaign for Coca Cola Amatil’s traditional soft drink Lemon And Paeroa (L&P). The Tourism Paeroa campaign, online at http://www.tourismpaeroa.co.nz/, features a television commercial, a Facebook fan page, and a series of twelve webisodes covering the promotional tour of New Zealand.

Paeroa Seven Wonders


Colin Brown, special envoy to Paeroa, and Maurice Morrison, self appointed deputy minister of tourism to Paeroa, travel around in their distinctive van, sharing their journey online at Colin’s blog. Looking through the campaign bear in mind that the webisodes are marked by an ironic lack of production quality.

Colin in Paeroa truck

The campaign, inspired by the whacky humour of Flight of the Conchords, provides a tongue-in-cheek comparison of Paeroa with other tourism attractions in New Zealand. It’s a fresh approach for Paeroa, who were promoted as “world famous in New Zealand” in an earlier campaign, and became known as the Christmas town in the 1990s.

TV Ad

Click on the image below to play the video in YouTube (HD)

Episode 1

Meet Colin Brown (special envoy to Paeroa) and Maurice Morrison (Self appointed Deputy Minister of Tourism to Tourism Paeroa). With a bit of forward thinking, a feeble grasp on modern technologies, and a whole lotta faith, these two proud Paeroaeans plan to make their hometown the tourism mecca it can almost certainly never be

Click on the image below to play the video in YouTube (HD)

Episode 2

With the bare minimum amount of fanfare, Maurice reveals the pride of the Tourism Paeroa fleet to the world. An emotion-fueled tickertape departure ensues, and the 1973 Transit leaves Paeroa and half a dozen disappointed and sausageless people behind them.

Click on the image below to play the video in YouTube (HD)

See more episodes, featuring visits to Hamilton, Raglan, Rotorua and Te Puke. Six more to go…

Credits

The Paeroa Tourism campaign was developed at Ogilvy, Auckland, by executive creative director Jeremy Taine, creative directors Damon O’Leary and Basil Christensen, creatives Tom Paine and Ben Pegler, and agency producer Nick Barnes.

Filming was shot by director Mike Oldershaw via Automatic Films with director of photography Rob Marsh, producer/towel wrangler Johnny Blick and editor Kent Briggs.

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