Virgin Media Backlot in World of Entertainment

Virgin Media takes us behind the scenes of a Hollywood film studio with “Backlot”, a television commercial directed by Ringan Ledwidge from Rattling Stick, London.

Virgin Media Back lot

A woman walks into a TV studio to explore the magical world of the backlot. She walks past an ogre, revels in the costume department, walks into a campfire meeting, encounters a large orangutan, stumbles into a police car chase and comes close to an encounter of the third kind. “Discover a world of entertainment”.

Click on the image below to play the video.


The Backlot ad was developed at RKCR/Y&R, London, by executive creative director Mark Roalfe, copywriter Gethin Stout, art director Richard Bridgland, and agency producer Sally Pritchett.

Filming was shot by Ringan Ledwidge via Rattling Stick, London, with producer Sally Humphries and director of photography Patrick Duroux.

Visual effects were developed at The Mill, London. Editor was Rich Orrick at Work.

Music features voice and harp….

“This could be all a fairy tale
You could play the villains for us all
I could be the balance to your Wonderland
and find the past…
Where was the dragon slain?”