Viartril Beds Pain Free Sleep for Arthritis

Viartril-S, a brand name Glucosmine sulphate, is being promoted in Taiwan as a cure for degenerative arthritis with two print advertisements showing the alternative: beds in the shape of hunched bodies. “Pain-Free Sleep for Arthritis sufferers”.

Viatril Bed print advertisement

Viartril Bed print advertisement


The Beds campaign was developed at Euro RSCG, Taiwan, by creative directors George Liou, Fish Chen, art directors Tom Huang, Kiki Liu, copywriters Eve Tsai and Fish Chen.