Verizon Droid IDon’t Do

Verizon Wireless has launched a television and online advertising campaign for the Droid, a new Android 2.0 powered smartphone being released in November. Advertising centers on the claim that the phone will do all the things the iPhone doesn’t do, including having a real keyboard, running widgets, taking night shots, running simultaneous apps, being customizable, and allowing open development.

Droid Does Speech Recognition


The 30-second commercial opens with a white background, simple text and the lyrics of an unknown pop song, “It’s magic”. We’re provided with a list of features the iPhone doesn’t run, each beginning with “iDon’t”. “All the things your phone doesn’t do, Droid Does”. Halfway through the ad the music stops and transmission appears to be interrupted by a high-tech announcement with the web site, www.DroidDoes.com. “Everything iDont, Droid Does”.

Click on the image below to play the video in YouTube (HD)

The Motorola Droid is an Android-based smartphone by Motorola, previously publicized under the codenames Sholes and Tao. It will be distributed by Verizon Wireless in the United States. Features of the phone include Wi-Fi networking, a 5-megapixel digital camera with flash, a standard 3.5 mm headphone jack, interchangable battery, 3.7-inch 854×480 touchscreen, 16 gigabytes of onboard flash, MicroSDHC support, and a QWERTY keyboard. Its processor is a Texas Instruments OMAP 3430.

Music

Oh, oh oh oh oh oh oh oh oh!
It’s magic!
Oh, oh oh oh oh oh oh oh oh!
It’s magic!
Look at the sun way up there in the sky!
Shining forever!
The world is so bright!

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