Verizon’s latest Christmas-themed television commercials continue the teleco’s critique of competitor AT&T, using the Island of Misfit Toys, Blue Christmas and Santa’s Elves. The three ads set out to reveal the flaw in Apple’s iPhone deal with AT&T, subtly suggesting that the Verizon Droid make its way onto Christmas shopping lists this year.
Island of Misfit Toys
An adapted scene from the 1964 Rankin/Bass stop-motion animated Christmas film, Rudolph the Red Nosed Reindeer. “We’re on the island of misfit toys”, sounds the soundtrack as an iPhone swaggers onto the island. “What are you doing here?”, asks one of the toys. All becomes clear when the iPhone reveals the difference between AT&T 3G coverage and Verizon 3G coverage.
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Verizon Elves
Elves packing Christmas gifts from Santa give devices with Verizon coverage to good and nice kids. Naughty kids have to make do with AT&T coverage iPhones.
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Verizon Blue Christmas
Elvis Presley’s hit Blue Christmas is played as a man with an iPhone is thwarted by poor AT&T 3G coverage.
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Credits
The Misfit campaign was developed at McCann Erickson, New York, by chief creative officer Joyce King Thomas, executive creative director George Dewey, group creative director/copywriter Daniel Donovan, group creative director/art director Marco Cignini, group creative director Chris Quillen, executive producer Michele Ferone and agency producer Danny Miller.
