VB Regulars March Under Banners
Carlton & United Breweries (CUB), the Australian brewing division of Foster’s Group Limited (Foster’s), has launched “The Regulars”, a new advertising campaign designed by Droga5, Sydney. The campaign, online at vb.com.au, includes television commercials, print, radio, outdoor, online and point of sale material.
A cast of 500 actors and 2500 extras marches through the streets of Ballarat, filmed by a crew of 150. Look out for cameos 20 Aussie celebrities, including Michael Clarke, Wally Lewis, Paul De Gelder, Scott Cam, Molly Meldrum, Peter Russell Clarke, Dean Jones, Michael Klim, Billy Brownless and Greg Evans. Men and women march under banners with the labels, “Blokes punching above their weight”, “The Azzas”, “Guardians of the Mullet”, “Meat tray winners”, “Cashed Up Bogans”, “The manscapers”, “Men who should’ve read the instructions”, “The Brewers”, “The miniature bat signers”, and “Sheilas named Sheila”.
Click on the image below to play the video in YouTube (HD)
Credits
The Regulars campaign was developed at Droga5, Sydney, by creative chairman David Nobay, creative team Cameron Blackley and Matty Burton, head of strategy Sudeep Gohil, business director Steve Muller, senior planner Fabio Buresti, digital director Brett Mitchell, account manager Nick Kettelhake, account executive Lucy McBurney, and agency producer Paul Johnston.
Filming was shot by director Gary Freedman at The Glue Society with director of photography Danny Ruhlmann, via Radical Media, with producers Cath Anderson and Karen Bryson, and production manager Clare Shervington.
VB staff included Carlton United Breweries marketing director Peter Sinclair, VB marketing manager Paul Donaldson and VB senior brand manager Scott McGregor.
Editors were Bernard Garry, Mark Burnett and Zen Rosenthal at The Editors.
Sound was designed by Tone Aston and Simon Lister at Nylon Studios, Sydney.
Visual effects were developed at Fuel.
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Clever insight into the heritage of the brand. Great execution and good to see the return of the big budget beer commercials.
Fantastic, question where is that pub? We are Australian wouldn't have it any other way. you beauty