Vaseline Sheer Infusion Acrobats
Unilever is promoting Vaseline Sheer Infusion, a new moisturizer, with “Amazing Moisture”, a television commercial featuring men and women performing in white bodysuits. Sheer Infusion, with Stratys-3™, infuses and suspends superior moisture across all layers of your skin. Acrobats in white perform an aerial ballet on three layers in a 60 foot set, watched by a live audience and accompanied by music from Peer Gynt Suite No. 1. A woman pulls out her own personal bottle to provide an up close personal demo.
Behind the Scenes
Vaseline global brand director Fernando Machado, BBH creatives Maja Fernquvist and Joaquim Saul, and Biscuit Filmworks director http://theinspirationroom.com/daily/tag/noam-murro talk about the production of the Vaseline ad. The spot, filmed in the southern hemisphere’s largest soundstage, used 2 miles of fabric and 1.5 miles of rope.
The Amazing Moisture launch was developed at BBH, New York, by chief creative officer Kevin Roddy, group creative director Todd Riddle, art director Maja Fernqvist, copywriter/art director Joakim Saul, head of broadcast Lisa Setten, senior producer Julian Katz and head of production Bruce Wellington.
Editor was Russell Icke via The Whitehouse Post with executive producer Corina Dennison. Visual effects were developed at Carbon VFX by lead Flame artist Kieran Walsh, executive producer Frank Devlin. Colorist was Fergus McCall at The Mill, New York. Sound was designed at AudioEngine by Tom Goldlblatt.