Valspar Colors of Life

Valspar has continued their beautiful colors advertising theme with “Colors of Life”, a TV, print and digital advertising campaign. Four print ads show a leaf, violin, peppers and a starfish dripping in color. “Now the colors of life can last a lifetime”. Three commercials show colours dripping from a cello, Chinese lanterns, a statue, grass, a ballroom dress, library books, sea shell, flowers, bananas,

Valspar Leaf

Valspar Violin

Valspar Peppers

Valspar Starfish

Credits

The Valspar Colors of Life campaign was developed at Euro RSCG Chicago by executive creative director Blake Ebel, creative directors Amanda Butts and Elyse Maguire, art director Puja Shah, copywriter Ecole Weinstein, photographer Peter Schafrick and retoucher Stephen MacLeod, agency producer Monica Wilkins, account manager Kris Langager, account supervisor Scot Havrilla working with global retail practice leader Zain Raj.

Filming was shot by director Raf Wathion via Rabbit, New York, with producers Anura Idupuganti and Fred Vrancken, with location services in Argentina through Basica Cine with producer Francois Huvelle.

Sound was designed at Soundslave. Music was by Jonathan Elias at Elias Arts.

Editor was Mark Rees. Post production was done at Komkom Doorn by Raf Schoenmaekers. Final mastering was done at Filmworkers Club.