Frucor in Australia has launched V Raw, a career and jobs program, a website and community created by V Energy Drink to help Australians discover their RAW talent. V Raw is all about helping creatives find where they fit in a variety of exciting and creative firms, because no one wants to be that person stuck in the office missing out on the good stuff. The site was launched with a music video for Misfit, a track by Australian band Bumblebeez. The campaign is online at ItAllStartsWithV.com.au and MySpace, with behind-the-scenes mini-documentaries and insights into the creative process.
The video tells the story of a young creative misfit (played by Justin Shoulder) trying to find his place in the world. The Bumblebeez created the song on a plethora of technical goodies, including front man Chris Colonna’s very own Nintendo DSi handheld combined with Korg DS software.
Click on the image below to play the video in YouTube (HD)
Music is provided by Australian band Bumblebeez (Chris Colonna, Pia Colonna and Jarrah Kidd). See Chris Colonna talking about the making of the music.
Download the Misfit track as an mp3 here.
Costume designers were creative artists Matt Stegh, Justin Shoulder and Marty Jay. See the costume team’s behind the scenes video.