US Open It Must Be Love
The Olympus US Open Series tennis championship on ESPN 2 is being promoted with a set of television commercials using the tag line, “It Must Be Love”. An anthem commercial is supplemented by a range of video interviews featuring top seeded tennis players Serena Williams, Roger Federer, Rafael Nadal, Dinara Safina, Venus Williams, Andy Roddick, Jelena Jankovic, James Blake, Novak Djokovic, Andy Murray, Ana Ivanovic and Sam Querrey. Federer is the only player in the list to make it to the finals, with Nadal being beaten by Juan Martín del Potro to the men’s finals, and Kim Clijsters beating Serena Williams to face Caroline Wozniacki in the women’s finals.
It must be nerves, sacrifice, passion, electric. It must be love. Roddick, Nadal, Venus, Blake, Djokovic, and Federer appear on court.
Music in the US Open It Must Be Love anthem is “Further” by Longview.