UNICEF TAP Project Celebrity in Las Vegas

Las Vegas has joined the UNICEF TAP Project with a couple of campaigns promoting the clean water fund raising effort. This campaign, featuring a cross dresser holding glasses of clean water, reminds ordinary customers, “You don’t have to be a celebrity to make a difference.” Celebrity Impersonator and Drag Queen Entertainer Alex Serpa appears as Barbra Streisand, Reba McEntire and Cher.

TAP Project Celebrity Barbara Streisand played by Alex Serpa

TAP Project Celebrity Cher played by Alex Serpa
TAP Project Celebrity Reba McEntire played by Alex Serpa


The Celebrity campaign was developed at R&R Partners, Las Vegas, by group creative director Arnie DiGeorge, senior art director Mark Naparstek, copywriter Chris Hagan, photorapher Roger Hagadone with retouching done at Liv Ducci Playground.