UGF A Measure of Your Tomorrow

Italian finance company UGF (Unipol Gruppo Finanziario) has launched a new advertising campaign, A Misura Del Tuo Domani (A Measure of Your Tomorrow), involving television, print, internet, cinema and billboards. The campaign is centred around a television commercial featuring tilt shift photography by Sydney film director Keith Loutit. See behind the scenes at

UGF A Measure of Your Tomorrow

UGF explain the background to their Measure of Your Tomorrow campaign…

“This is the beginning of a journey that will affirm the leading role of the Group in the Italian insurance market and financial: Unipol Financial Group will increasingly be a reference point for individuals, families and businesses throughout the country. The campaign sends a message consistent with the values of the Group through a creative idea and an innovative visual original language, using a tone close to the people: to explain that the response of UGF is the most accessible and closest to the needs of a million people living in a time of great uncertainty facing each day the great global changes that are taking place. Because the challenges, uncertainties and worries about the future become smaller at your side with a group that wants to be “A measure of your tomorrow.”

Click on the image below to play the video.


The A Misura Del Tuo Domani campaign was developed at McCann Erickson, Rome, by creative director Marco Carnevale, copywriter Fabio Bartolomei, art director Gianluca Pagliarulo and agency producer Fabio Cimino.

Filming was shot by Australian director Keith Loutit via Partizan, London, with producer Grace Bodie and 2nd Unit director Daniel Lowe. Filming in Italy was produced by Filmmaster by executive producer Fabrizio Razza, producer Simona Ferraro.