2Degrees Mobile Ltd suggests that in New Zealand the six degrees separation concept can be reduced to two degrees. Rhys Darby, known for his comedy role on the Flight of the Conchords, is introducing the concept in a series of television commercials. Everyone knows someone who knows someone who knows them.
In “Stay 2 Degrees” Darby prances around the country to prove his point. Click on the image below to play the video in YouTube (HD)
Time for a light conversation? In “Chinwag” Darby tells us to get off our MyFace and FriendBook pages, stop Twatter Bleeping, and have a free chinwag with our friends on Two Degrees. Unfortunately the chinwag/chess game with Jeff the Robot ends badly… Click on the image below to play the video in YouTube (HD)
The Two Degrees campaign can also be found online at Facebook, and in sponsorship spots for Rocked The Nation, a comedy show starring Rhys Darby.
The Two Degrees campaign was developed at TBWA\Whybin, Auckland, by executive creative director Andy Blood, creative director/art director Guy Roberts, copywriter Corey Chalmers, account director Sarah Goldring and
account manager Rebecca McDonald