Twix Pause More See More

Twix, the Mars chocolate bar, is packaged in pairs, due to its narrowness in comparison with other chocolate bars. TBWA London made the most of that pairing with “Pause More See More”, an advertising campaign centering on the “pause” symbol.

Twix Bunny Head

Sitting in a park, eating a Twix slowly, gives you the chance to see life from a different perspective. Look out for the guy with the bunny head, the guy with kids swinging into his mouth, the guy with joggers on his back….

Click on the image below to play the video in YouTube


The Pause More See More campaign was developed at TBWA, London by creatives Erik Tell and Marie Voss with agency producer Khirsty McCarter.

Filming was shot by director Jeff Thomas via Sonny London with director of photography Ben Smithard and producer Alicia Bernard.

Editor was Quin Williams at Marshall Street. Post production was done at Glassworks London.

  • JC

    If I were an adman from London working for Twix I’ll probably know that the pause thing was already done by Kit Kat a while ago. But hey, that’s just me. Anyway, this commercial is cool. The print for Kit Kat is just too simple. Is it good or bad? I don’t know: