Masterfoods in Brazil is promoting the Twix caramel chocolate bar with a new Pause-related television commercial, “Crooked Face”. Placed side by side, the two chocolate wafers take on the appearance of a pause symbol. This TV advertisement, online at the Twix Brazil Facebook site and YouTube channel explores a romantic pause in a boxing match.
A young man with what seems to be a permanent twist in his face spends a romantic evening with his girlfriend which all comes to an end with a Twix chocolate bar. The Portuguese tagline, “Invente uma pausa. Abra um TWIX”, is translated in English as “Invent a pause. Open a Twix”.
Click on the image below to play the video in YouTube (HD)
The Crooked Face ad was developed at AlmapBBDO, Sao Paulo, by creatives Dulcidio Caldeira and Luiz Sanches, Cezar Herszkowics, Marco Monteiro, Renato Fernandez, agency producer Egisto Betti.
Post Production/3D: Tribbo Post, Sao Paulo, by line producer Rodrigo Castello, post production supervisor Rodrigo Oliveira, editor Paulo De Barros.
Audio post was done at Raw Audio Production.
“On the Sunny Side of the Street” (1930) was composed by Jimmy McHugh with lyrics by Dorothy Fields, originally introduced in the Broadway musical Lew Leslie’s International Revue.