TV3 King Kong Gets Gold In NZ
TV3 promoted the NZ television premeiere of Peter Jackson film King Kong in 2008 with a huge poster stuck to the outside of buildings. One day these students were enjoying the view from their university’s top story cafeteria, the next day they were confronted by an angry King Kong. The campaign won a gold for outdoor/indoor posters at the CAANZ Axis Awards held in March 2009.
The TV3 King Kong campaign was developed with TV3 marketing manager Kristen Cartmer at Colenso BBDO by executive creative directors Nick Worthington and Richard Maddocks, creative director Steve Cochran, art directors/copywriters Lisa Fedyszyn and Jonathan McMahon, group account director Angela Watson, account director Karla Fisher, account manager Lucy Pilkington, agency producer Paul Courtney and photographer Brent Courtney.