Tulipan condoms are being promoted in Argentina with the year’s spring campaign, “Corpiño”, (Bra), featuring two men sharing a white bra as a face mask. “En primavera seguí cuidándote” is translated in English is “In spring keep taking care”, a reference perhaps to worldwide influenza epidemic, and also the increase in sexual activity during spring. The text at the top is translated, “If you have any questions, ask your doctor”.
The Corpino ad was developed at Young & Rubicam Buenos Aires, Argentina, by creative director Martin Mercado, head of art Demian Veleda, art director Ivan Zimmermann, copywriter Benjamin Tornquist, account director Florencia Estevez, agency producers Horacio Márquez and Mariano Payeres. Photographer was Juan Mathe at Argentinafoto, with producers Fernando Costanza and Fernanda Burastero, and retoucher Daniel Romanos.