Tropical Pineapples King of Fruit

Tropical Pineapples, a new brand of fresh pineapples, is being branded as the King of Fruit in a television and print advertising campaign based in Brisbane Australia.

Take a Bow

A woman walks home from a local fruit and vege shop with a pineapple in her bag. She becomes increasingly alarmed as she notices people bowing towards her as she passes them. Even the dog and the other fruit in the bowl recognize the pineapple as King of Fruit.

Click on the image below to play the video in YouTube (HD)

The Print Campaign

References to royalty in dangerous times are made in three posters, each with green lettering evocative of a bygone era of aristocracy.

Nurtured, spoilt, decapitated. The typical life of a King.
The death of a King isn’t tragic. It’s delicious.
The only it mixes with plebs is in a fruit salad.

Credits

The King of Fruit campaign was developed at De Pasquale, Brisbane by creative director Lars Vester, creatives Jake McLennan and Daniele Milazzo, and agency producer Matt Fryer.

Filming was shot by Ryan Renshaw via The Film Garden with producer Noelle Jones.

Photography for the print campaign was by Craig Ratcliffe.

Neighbouring Posts

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Location (Australia).

This entry was posted on Monday, January 12th, 2009 at 8:00 am and is filed under Inspiration, Print Press Posters Billboards, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.