Trojan Rollercoaster Rides
Trojan Vibrating Ring condoms are being promoted in a print advertising campaign featuring a rollercoaster ride in the shape of the word “Orgasm”. In the sky above is a series of fireworks explosions. The tag line: “Make each one special”.
The Orgasm Rollercoaster concept was developed at The Kaplan Thaler Group, New York, by executive creative director Linda Kaplan Thaler, creative directors Jason Graff and Whitney Pillsbury, copywriter Michael Greenburg, art director Daniel Goldstein, account supervisor Brad Kay.