Catholic aid agency Trocaire, based in Ireland, has launched its annual Lent advertising campaign. This year, Trócaire’s Lenten campaign is about people who have been forced from home by war. 26 million people have had to abandon their homes because of conflict to seek safety elsewhere within their country.
“Hiding Places”, a 40 second TV ad, tells the story of a young Somali boy who has experienced many traumatic situations and has been forced to leave his family.
Click on the image below to play the video in YouTube (HD)
The Trocaire Lent advertising campaign was commissioned by Trocaire executives Leona Kavanagh and Claire Whelan.
The Hiding Places ad was developed at Chemistry Strategic Communications Limited, Dublin, by agency executive Niamh O’Loughlin, creatives John McMahon and Keith Walsh, agency producer Fiona McGarry.
Filming was shot by director Brian O’Malley via Red Rage Films with director of photography Ivan McCullough and producer Gary Moore. Editor was Philip Cullen at Windmill Lane. Music was performed by Steve Lynch, recorded at Number 4 Recording Studio.