Toyota Unveiled with Free Design

Toyota is launching four new cars, the 7 seat Verso, the IQ, the Urban Cruiser, and the Avensis, with a TV advert featuring “Love You” by Free Design. A family unveils their 7 seat Verso. Football playing young adults unveil the IQ. A young couple with their dog uncovers the Urban Cruiser. A man in suit, carrying flowers, quickly unveils the Avensis. Toyota Optimal Drive is standard.

Toyota Unveiling Verso to reveal IQ

Click on the image below to play the video.


Unveiled was developed at CHI & Partners, London, by executive creative director Ewan Paterson, art director Alexei Berwitz, copywriter Angus Wardlaw and agency producer Ciaran Bennett.

Filming was shot by director Brett Foraker via RSA Films. Editor was Adam Rudd at Final Cut. Post production was done by VFX supervisor Xavier Fourmond at MPC, London.

“Love You” is a track from 1960s American band The Free Design. The Free Design, consisting of members of the Dedrick Family in New York, released seven albums from 1967 to 1972. The track, “Love You” played during the closing credits of the 2006 movie, “Stranger Than Fiction” and was used in the Drumstick Summer Ritual ad in Australia, 2007. “Love You” first appeared on the album, “Free Design Sings for Very Important People”.

Lyrics for Love You

written by Sandy (Dedrick) and Joe Zynczak, Almitra Inc, Record Songs Inc, ASCAP

Give a little time for the child within you
Don’t be afraid to be young and free.
Undo the locks and throw away the keys and
Take off your shoes and socks and run you.


Free Design - The Best Of - Love YouRun through the meadow and
scare up the milking cows
Run down the beach kicking clouds of sand.
Walk a windy weather day
Feel your face blow away
Stop and listen love you.

Roll like a circus clown
Put away your circus frown
Ride on a rollercoaster upside down
Waltzing Matilda Kerry Loves a kinkajou
Joey catch a kangaroo hug you.

Dandelions milkweed
silky in a sunny sky
Reach out and hitch a ride
and float on by
Balloons down below
blooming colors of the rainbow
Red blue and yellow green I love you

Bicycles tricycles icecream candy
Lollipops popsicles licorice sticks
Solomon Grundy, Raggedy Andy
Tweedle Dum Tweedle Dee Humphrey

Cowboys and Indians
Puppydogs and sandpails
Beachballs and baseballs
and basketballs too

I love forget me nots
Fluffernutters, sugar pops

I’ll hug you and kiss you and love you.

La la la la la…
Love you…