Toyota Better Together
Toyota Australia is promoting their hybrid synergy drive engine with “Better Together”, a television commercial featuring two men who handle an office job with four hands, demonstrating the benefits of combining petrol and electric combustion technologies.
Better Together, shot in one take, is the end result of ten days of choreography training with two dancers. They were able to rehearse long enough to get the sequence correct and timed perfectly to fit into 55 seconds, just right for a 60 second commercial. Click on the image below to play the video.
Better Together was developed at Saatchi & Saatchi Australia, Sydney, by executive creative director Steve Back, with creatives Peter Galmes and John McKelvey, and agency producers Ali Grant and Barbara Devlin.
Filming was shot by Ne-O via Stink, London, with executive producer Daniel Bergman, producer Juliet Naylor, line producer Nick Page and Christabelle Stone, director of photography Antonio Paladino, art director Chris Lightburn Jones and Rachel Lopez.