Tonka Sandpit

Hasbro recently transformed a construction zone in Singapore into a huge play area, complete with sandpit and digger, with the addition of a well placed hoarding and colourful bucket and spade.

Tonka Sandpit in Singapore

Click on the image below to play the video.


The Sandpit campaign was developed at Y&R Singapore by executive c reative director Marcus Rebeschini, creative director/copywriter Edward Ong, creative director/art director Kirsten Ackland, art directors Zoe Ong and Alvin Yeo, agency producers Goh Shii Hua and Gina Tan, account manager Lee Pei Ling, group account director Anthony Khoo. The hoarding was developed by photographer Ric Tang, typographer Zoe Ong, with retouching done by EyeCandi.

Filed under: Ambient, Tonka