Tokyo Bid for Olympics 2016 with Musubi Sashes
Tokyo is presenting a final bid to the International Olympic Committee (IOC) today, in anticipation of the committee’s final decision in October. The promotional video, launched just before the Beijing Olympics in 2008, highlighted the unique charms that would make Tokyo an ideal host of the 2016 Olympic and Paralympic Games, drawing on the theme of the bid, Uniting Our Worlds.
The logo of the Tokyo 2016 Olympic bid takes the form of a traditional Japanese knot, known in Japan as “Musubi.” It integrates the five Olympic colours into the motif of a “Mizuhiki”, colourful and decorative knotted strings which long have been utilized in Japan to signify blessings during times of celebration.
The logo expresses the principles that underpin both the Olympic Movement and Tokyo’s bid to host the Games of the XXXI Olympiad and Paralympic Games in 2016 – the creation of new values, the pioneering of a harmonious coexistence between cities and the natural global environment, and a lasting legacy for future generations.
Click on the image below to play the video.
The public relations firm of Weber Shandwick Worldwide has been retained by the Tokyo 2016 Bid Committee to develop public relations campaigns and global support.
Mitsui Sashes was developed at New Moon, London, by executive creative director Caroline Rowland, executive producer Barnaby Logan, director/editor Chris Petcher, director of photography Lee Pulbrook, VFX producer James Miller, production assistant George Halford and composer Nick Lloyd.
The logo was designed by Kenji Ekuan, Representative Director of GK Design Group, Honorary Consultant to the International Council of Societies of Industrial Design (ICSID), Director of the Japan Design Foundation, and Chairman of Design for the World.
Tokyo is touting “the most compact and efficient Olympic Games ever” with a dramatic setting on the waterfront. Previously an area used primarily for industry and shipping, Tokyo will have a chance to redevelop a rundown area, revitalizing the waterfront with housing, retail, and entertainment venues, some from land reclaimed from Tokyo Bay. The landfill will be a forest island for use as the site of equestrian, canoeing and other sporting events, named “Umi no Mori” or “Forest on the Sea”
The Tokyo bid has been complicated by the registration of Tokyo 2016 by entrepreneur Steve Frayne in 2004, along with 40 other domain names with similar city and year formats. The Tokyo Bid team have been forced to host their bid at tokyo2016.or.jp.