The Department for Transport in the UK has launched a new advertising campaign tackling drug driving. The campaign informs users that police are able to tell that they’ve been using cannabis, cocaine or ecstasy based on the state of their eyes. The campaign, online at Think, includes posters, a television and online commercial, a screensaver and a pair of festival glasses.
The TV Advert
Young adults have their eyes enlarged by the Mill visual effects team to accentuate the threat of discovery by police.
Click on the image below to play the video in YouTube (HD)
Click on the image below to play the Making-Of video in YouTube (HD)
The Drug Drive campaign was developed at Leo Burnett London by executive creative director Jon Burley, creatives Andy Drugan and Ed Morris, account director Richard Bookey, agency producer Emma Bewley.
Sound was produced by Aaron Reynolds at Wave Studios. Music was composed by Warren Hamilton.