The Story of Stuff Online

The Story of Stuff is a 20 minute documentary narrated by Annie Leonard, produced by Free Range Studios, designed to help us think about the impact of a linear consumerist culture. Launched in December 2007 at, the documentary has apparently had more than six million views. The film takes us on a tour of the materials economy, a system formed through extraction, production, distribution, consumption, and disposal. The short film was recently featured on the New York Times, in a story about its use in schools, igniting an online conversation on the merits of its use.

The Story of Stuff documentary by Annie Leonard

The Story of Stuff,, takes us on a provocative tour of consumer-driven culture in the United States, from resource extraction to iPod incineration, exposing the real costs of our use-it and lose-it approach to stuff. To get a taste of the documentary check out these three teasers.

Click on the image below to play the Story of Stuff trailer in YouTube

Click on the image below to play the Story of Stuff Teaser 2 in YouTube

Click on the image below to play the Story of Stuff Teaser 3 in YouTube


The Story of Stuff script was written by Annie Leonard, who has a background in environmental research and campaigning, and serves as coordinator of Global Alliance for Incinerator Alternatives (GAIA).

The campaign was sponsored by Tides Foundation and The Funders Workgroup for Sustainable Production and Consumption.

Filming and animation were produced at Free Range Studios, a film collective focused on causes, responsible for earlier viral hits, The Meatrix and Grocery Store Wars. The Free Range team included creative director Jonah Sachs, director Louis Fox, producer Erica Priggen, animator Ruben DeLuna, editor Braelan Murray, sound designer Michael Emery, post production by Aidan Fraser and post audio production by Ray Sutton.

Filed under: Short Film, Site of the Day