MTV EXIT (End Exploitation and Trafficking) and alternative rock band The Killers have partnered with UNICEF and USAID to produce a music video that dramatically highlights the dangers and impact of trafficking for sexual exploitation, particularly for young women. The music video, “Goodnight, Travel Well”, is designed to raise awareness of child trafficking and sexual exploitation.
MTV Exit is launching the music video today across all of MTV’s properties online and on air, featuring The Killers track, “Goodnight Travel Well” from their album Day & Age. This video represents the second in a series of music video collaborations to highlight the dangers and impact of human trafficking. The first, featuring the Radiohead single All I Need, was launched in 2008.
The Killers commented, “We are deeply shocked and appalled that women and children are forced into such exploitative situations. We hope that through MTV’s efforts and this powerful video that millions of people across the world learn about this tragic form of modern-day slavery”.
The Killers are taking MTV EXIT to a new level and bringing critical human trafficking messages to a global audience, said Olivier Carduner, USAID’s Regional Mission Director for Asia. “By using a variety of mediums – music videos, anime, film, and online content – as well as live concerts, we are reaching vast numbers of young people, those most at risk of being trafficked,” Carduner said. “This campaign capitalizes on The Killers’ and other bands’ and movie stars’ images and MTV’s brand appeal to transform people’s views about trafficking and provide a platform for NGOs, governments and law enforcement agencies to prevent trafficking and assist victims.”
Click on the image below to play the video in YouTube (HD)
As with the 2008 Radiohead video, the creative concept was developed by Australian advertising agency Colman Rasic Carrasco, with support also provided by UK music consultancy Huge Music. Filming was shot by director David Slade (30 Days of Night, Hard Candy) via Anonymous Content, London.
MTV EXIT television programming is produced rights-free and free of charge for all broadcasters and organisations. All the programming is also available to be streamed from www.mtvexit.org.