The Inspiration Room

The Economist Ride The Bull

Financial newspaper and internet portal The Economist invited members of the public to ride the bull in an installation set up in Dallas, Texas, timed to coincide with interest in the future growth of the stock market, real estate and retirement savings plans. A mechanical bull was placed in an inflatable safety area in the Economist’s red colour. Saddles were labeled with “Stock Market”, “Real Estate”, and “401(K)”. The installation asks the question, “How long can you stay on?”.

Credits

The Bull Riding campaign was developed at BBDO New York, by chief creative officers David Lubars and Bill Bruce, senior creative director/copywriter Kara Goodrich and creative director/art director James Clunie.

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This entry was posted on Monday, June 15th, 2009 at 9:00 am and is filed under Ambient, Inspiration. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: BBDO, BBDO New York, The Economist

Posted in Ambient, Inspiration

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1. Aandelen, vastgoed, hoe lang blijf je erop zitten, vraagt The Economist | Reclamewereld says:

   June 16, 2009 at 5:38 pm

   [...] “How long can you stay on?” Guerilla marketing, reclamestuntje dus. Doen & wegwezen. Leuk bedacht door het vermaarde internationale, van origine Britse weekblad/portal The Economist. Dat nodigde mensen uit het publiek in Dallas, Texas, uit om plaats te nemen op de mechanische ”bull.” In een periode, dat wel, dat de belangstelling voor beleggen in o.m. aandelen en vastgoed weer wat aan het toenemen is, in de VS. Dus heb je goede informatie nodig. Op de opblaasbare -en makkelijk verplaatsbare- plastic arena luidt de vraag van The Economist:  TIR. [...]

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