The Economist Ride The Bull
(Average: 4.00 out of 5)
Loading ...Financial newspaper and internet portal The Economist invited members of the public to ride the bull in an installation set up in Dallas, Texas, timed to coincide with interest in the future growth of the stock market, real estate and retirement savings plans. A mechanical bull was placed in an inflatable safety area in the Economist’s red colour. Saddles were labeled with “Stock Market”, “Real Estate”, and “401(K)”. The installation asks the question, “How long can you stay on?”.
Credits
The Bull Riding campaign was developed at BBDO New York, by chief creative officers David Lubars and Bill Bruce, senior creative director/copywriter Kara Goodrich and creative director/art director James Clunie.
Neighbouring Posts
« « Meet Wally’s Heart | Levi’s Kids for Little Toughies » »
Posted in Ambient, Inspiration
The Inspiration Room is a global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration. 
david on Coca Cola Happiness Factory Deals with Yawns: 
Joel on AAMI What About Me: 
Simbolik on 150 Christmas Stamps from 2009: 
Beer Fridge on Bud Light House: 
renee diaz on GoDaddy at Super Bowl 2010: 
Jane Ann on GoDaddy at Super Bowl 2010: 
G. A . Mischke on Recession 101 Billboards: 
Skunk Ape on Ampd Mobile Bus Gives Power To Entertain Yourself: 
(4.87 out of 5)
[...] “How long can you stay on?” Guerilla marketing, reclamestuntje dus. Doen & wegwezen. Leuk bedacht door het vermaarde internationale, van origine Britse weekblad/portal The Economist. Dat nodigde mensen uit het publiek in Dallas, Texas, uit om plaats te nemen op de mechanische ”bull.” In een periode, dat wel, dat de belangstelling voor beleggen in o.m. aandelen en vastgoed weer wat aan het toenemen is, in de VS. Dus heb je goede informatie nodig. Op de opblaasbare -en makkelijk verplaatsbare- plastic arena luidt de vraag van The Economist: TIR. [...]