The Economist Plugs with a World View
The Economist is running a billboard advertising campaign featuring five different electric sockets: types I, B, D, F and G. The Economist is presented as the fits-all gadget. “Get a world view. Read The Economist.”
The Economist Plugs campaign was developed at BBDO New York by chief creative officers David Lubars and Bill Bruce, senior creative director Kara Goodrich, senior creative director/copywriter Pierre Lipton, senior creative director/art director James Clunie, and illustrator Nick Dewar.