The Economist Plugs with a World View
(Average: 4.50 out of 5)
Loading ...The Economist is running a billboard advertising campaign featuring five different electric sockets: types I, B, D, F and G. The Economist is presented as the fits-all gadget. “Get a world view. Read The Economist.”
Credits
The Economist Plugs campaign was developed at BBDO New York by chief creative officers David Lubars and Bill Bruce, senior creative director Kara Goodrich, senior creative director/copywriter Pierre Lipton, senior creative director/art director James Clunie, and illustrator Nick Dewar.
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Location 
(USA).
Posted in Inspiration, Print Press Posters Billboards
The Inspiration Room is a global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration. 
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[...] The Economist stekkert de Amerikaanse markt binnen Gepost in Marketing door ansofieguilbert op november 15, 2009 “Get a world view. Read The Economist.” Het Britse weekblad werkt druk aan de bewerking van de Amerikaanse markt en zet deze billboard in. Aardig gevonden, deze stekkerparade, die goed de aandacht trekt. De Plugs-uiting is gemaakt door reclamebureau BBDO New York. Via TIR. [...]