The Earth is Heating Up for Skinned Polar Bear

Friends of the Earth in Belgium ran this print advertising campaign encouraging Belgians to petition the government for stronger climate law, on the A polar bear strips off on a hot day. “The Earth is heating up.”

Friends of the Earth Polar Bear


The Skinned Polar Bear ad was developed at TBWA\Brussels, Belgium, by creative director Jan Macken, art director Jeroen Bostoen, copywriter Pol Sierens, account team Jochen De Greef, Yannick Van Keer, photographer by Mark Paeps with 3D work and retouching done at The Living Room.

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