The Motor Accident Commission South Australia commissioned Clemenger BBDO Adelaide in 2008 to develop a series of posters to remind readers that driving and doing drugs would lead to being caught. The campaign won the the June/July 2008 Could Be a Caxton competition. Posters with stories around marijuana, speed and ecstasy each end with the phrase, “If you do drugs and drive you will be caught. That’s the reality”.
That’s The Reality was developed at Clemenger BBDO Adelaide by creative director Greg Knagge, art directors Geoff Robertson and Brenton Canty and copywriter Johnny Velis.