Telstra Brad and Emma Stories

Telstra has launched a new advertising campaign using Brad and Emma, characters introduced in a television commercial in 2008. Two new television and cinema commercials bring back the couple who live out the tension between slow (Brad) and fast (Emma) networks. Not to be confused with Ford’s Follow the Fiesta campaign with Brad and Emma in Canada.

Brad and Emma in Telstra Face Mask commercial


Brad and Emma are waiting a restaurant for Baz and Melanie. Brad’s not letting on who Baz’s friend is, claiming that his phone is slow. All in the cause of promoting fast email in the NextG network.


Brad’s experiment with skin treatment becomes the latest source of entertainment in Brad and Emma’s social network.

Emma also appears in her own set of online videos interacting with a Telstra engineer to explain the benefits of the NextG network. Her final clip refers to the Free Hugs guy, the guy with the light sabre, and the Wedding video – all available to watch on mobile phones on the NextG network.

Telstra Emma and Engineer

Where Is?

Brad and Emma were introduced to Australia in 2008 driving on a road trip. Brad’s phone isn’t up to the job of navigation.

Click on the image below to play the video.


Brad and Gibbo are out camping with Baz. Baz has worked out that he can catch Fox on his mate’s Telstra NextG phone.

Click on the image below to play the video.


The Brad and Emma campaign was developed at BWM Sydney by executive creative director Rob Belgiovane, creative director/art director Rocky Ranallo, copywriter Strephyn Mappin, interactive creative directors Ray Leggott, Evan Crompton and David Cashin, strategic planner Jamie Mackay, agency producer Damien Whitney, print producer Lex Tully, account managers Bard Barber and Polly Blenkinship.

Filming was shot by director John Curran via Cherub Pictures with producer Michele Bennett.

Sound was produced at Sound Reservoir