Telstra Bigpond Celebrates Big Things
Telstra Bigpond’s wireless network is being promoted in the sixth instalment in the Father and Son advertising campaign, Been Everywhere. “Big Things”, the latest television commercial, takes Patrick and his dad on a tour of Australia to see the Big Things. The spot, going live on Tuesday 14 April, was filmed by director John Polson, who also directed the latest “Everybody’s Talking” ad. The commercial features Patrick O’Meara driving a blue Volkswagen Kombi with the registration plate, “Freedom”.
Daniel (Brandon Fraser), growing into an almost cynical teenager, provides the voiceover. “My Dad says Australia’s one of the big countries. He reckons you’ve got to go out and see this thing in action. Dad says the French have the Eiffel Tower, the Chinese have the Great Wall. Australians? We have big things. The Big Lobster, the Big Koala and the Big Chook. People think they’re called Big because of their size. Dad says they’re all designed by one man, Sir Francis Big. The Big Merino was an official gift from the People’s Republic of New Zealand. Yeah nice one Dad! And the only big thing in Australia is never before being approached by humankind. Dad says it’s the most amazing country ever. You can’t help but smile when you see it. My mates have all been to the beach for the holidays but me, I’ve been everywhere.”
Click on the image below to play the video.
The Big Lobster is in Kingston SE, South Australia. The Big Merino (sheep) is in Goulburn, New South Wales. The Giant Koala is in Dadswells Bridge, Victoria. The Big Chook is in Moonbi, New South Wales. Also featured are the Big Apple, Thulimbah, QLD, the Big Smile at Luna Park, St Kilda, Melbourne, the Big Golden Guitar, Tamworth NSW, the Big Murray Cod at Swan Hill, VIC, the Big Banana, Coffs Harbour NSW, the Big Pineapple, QLD, and the Big Diplodocus in Somersby NSW. See more at Wikipedia.
The Big Things ad was commissioned by Amanda Johnston-Pell, executive director brands and marketing communications, and Chantal Walker, director of brand and advertising for Telstra.
The campaign was developed at BWM, Sydney, by executive creative director Rob Belgiovane, creative group heads David Shirlaw and Paul Bennell, account directors Simon Hatfield and Elise Borg, senior account manager Tina Pazman.
The fully integrated campaign includes new campaign photography by Michael Corridore, featuring father and son at various big things around Australia.