Telefonica in Spain is another company to make the most of the phenomenon made popular in Her Morning Elegance, a stop motion music video by Oren Lavie. “Verano Loco”, a spot promoting crazy summer prices for ADSL broadband access, is clearly in the same genre.
A couple float around in a stop motion exploration of an aquatic summer, enacting what could once again be a dream sequence using bed linen.
Click on the image below to play the video in YouTube (HD)
Customer contacts for Telefonica were Félix Muñoz, Angeles and Paz Mayor Riveira.
The Este Verano ad was developed at DDB Madrid by executive creative director Jose Gamo, creative director Salvador Delgado, creative team Alvaro Guzman and Juan Antonio Carrillo, production director Enrique Feijoo with producer Lucia Olano, director of client services Paloma Tome, account director Mary Major, account supervisor Raquel Zabalza.
Filming was shot by director Natalia Montes via Tesauro with director of photography Goyo Sanchez, producers Paul and Raquel Perez Tato Heras. Post production was done at Telson. Sound was mixed at Playrec. Media was placed by Arena.