Tck Tck Tck, a global alliance focused on climate change, is given some encouragement from Y&R in Brazil with “Adaptation”, an animated video exploring evolutionary process and environmental responsibility. The video supports the Time for Climate Justice campaign, launched by Kofi Annan and Bob Geldof at Cannes International Advertising Festival in June 2009.
Adaptation follows the evolution of a creature as it adapts to its environment, reminding the audience about the importance of adapting to our planet, rather than thinking the planet will adapt to our actions. The Tck Tck Tck campaign urges people from around the world to become ‘planet allies’ and push world leaders to make fair and united decisions at the UN Climate Change Conference in Copenhagen in December 2009.
Click on the image below to play the video in YouTube (HD)
Tck Tck Tck Adaptation was developed at Y&R Brasil, São Paulo, by executive creative director Marco Versolato, copywriter Mariana Borga, art director Claudia Fugita, agency producers Nicole Godoy and Camila Naito.