Tata Indicom Hello

Tata Indicom in India is promoting its reliable mobile phone coverage with “Hello”, a humorous television advertising campaign. Commercials show conversations interrupted by speakers saying “Hello” in the middle of a sentence, a habit picked up when using phones with poor coverage.

Crowd man in Tata Indicom Hello ad


A politician is disturbed to discover that the crowd for his rally has not turned up. His assistant reveals that the normal rent-a-crowd are starting to ask for bottled water.


Two men on a train talk about Dada (Sourav Ganguly), who until recently was captain of the Indian cricket team. The enthusiasm of Dada’s supporter is muffled by his continual use of the word, “Hello!”. Dada is also known among his fans as Prince of Kolkata, Bengal Tiger and Maharaja.


A family in a restaurant has a puzzling experience with their waiter as his explanation of the specials is interrupted by the word “Hello”, again and again. Chicken and lobster are put aside by the young girl in the family who asks for fried hello.


The Hello campaign was developed at Contract Advertising, Mumbai, by chief creative officer Ravi Deshpande, executive creative director/art director/copywriter Raghu Bhat, and copywriter Kaushik Roy.

Filming was shot by director Rajesh Krishnan via Soda Films.