Target Twelve Days of Christmas in Times Square

Target recently ran a billboard spectacular in Times Square providing a New York City version of the popular Twelve Days of Christmas carol. On the twelfth day of Christmas my true love sent to me twelve drummers drumming, eleven pipers piping (an oil fin heater), ten lords a-leaping (men in suits on stairs), nine ladies dancing, eight maids a-milking (meter maids), seven swans a-swimming (ice skaters), six geese a-laying (parents with prams), five golden rings (bagels), four calling birds (hotel porters calling taxis), three French hens (french horn players), two turtle doves (pigeons on a Don’t Walk sign), and a partridge in a pear tree!

Target Twelve Days of Christmas billboards

Target Twelve Days of Christmas billboards

Target Three French Horns

Target Six Geese a Laying

Target Eight Maids a Milking

Target Ten Lords a Laying


The Times Square campaign was developed by Mother New York, with fashion stylist Sean Spellman, set designer Jerry Schwartz and photographer Lacey.

via Creativity Online

Filed under: Billboards, Christmas, Print, Target

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