Target 2 Day Sale with Maria Bamford

Target in the USA promoted its two day sale this year (Thanksgiving Day and Black Friday) with an advertising campaign featuring two sisters played by comedian Maria Bamford. Bamford plays two sisters who are getting ready for the Target 2-Day Sale. One is an overachieving overachiever who can’t wait for 5am, and the other is a frazzled everymom who’ll get there when she can. The campaign includes nine TV spots, eight radio spots, an interactive experience on Target.com and banner ads galore.

Target 2 Day Sale


Click on the image below to play the Preparing video in YouTube (HD)

Click on the image below to play the Santa Rap video in YouTube (HD)

Click on the image below to play the Concentrate video in YouTube (HD)

Click on the image below to play the Wreath video in YouTube (HD)

Click on the image below to play the Elliptical video in YouTube (HD)

Click on the image below to play the War Room video in YouTube (HD)

Credits

The 2 Day Sale campaign was developed at Wieden+Kennedy by creative directors Monica Taylor and Rob Thompson, copywriters Jason Kreher, Karl Lieberman, art directors Eric Baldwin, Rob Kendall, accouont mangers Bryan Tilson and Elisa Silva, agency producers Hayley Goggin and Melanie Fedunok, interactive producers Kris Hanson and Victoria Krueger.

Filming was shot by director Matt Aselton via Epoch Films.

Editorial work was done at Joint Editorial.

via Wieden+Kennedy Blog.

  • DeuxDoppel

    Clearly its the middle aged woman who’s at the forefront of Target’s Black Friday sale marketing here. I can imagine a younger audience writing this off as just daft, missing the humour and irony in it all.

  • http://www.theinspirationroom.com Duncan

    Interesting though, that Target Black Friday was the most searched item on Google in the week before Thanksgiving.

    • James Medley

      ….and the most twittered on that day.