TAC Swap Targets Cannabis Drivers

TAC, the Victoria Road Safety organisation in Australia, has launched a campaign warning about the impact of cannabis use on driving. The TV, radio, outdoor billboards and online campaign, launched on July 14, is part of the Victorian Government’s Arrive Alive road safety strategy.

TAC Cannabis driver

The new season of UK football on Sky Sports and Sky Terrestrial networks has been kicked off with “Start of Season”, a TV advert designed to pick up the emotions felt by football fans everywhere.

The new television commercial shows two men sharing a marijuana joint at a pub before one is told by his partner it’s time to leave. The drug driver experiences impaired mental function that leads to waiting longer than necessary at a stop sign, driving over the kerb and into the middle of the road. Finally he pulls over to let his girlfriend drive, but as he steps out he is brutally collected by a passing car. His panicked partner runs towards his crumpled form on the road.

Click on the image below to play the video.


The Cannabis campaign was developed at Grey Melbourne by executive creative director Ant Shannon, creative director Nigel Dawson, art director Peter Becker and agency producer Jess Smith.

Filming was shot by Sean Meehan via Soma Films. Editor was Drew Thompson at Guillotine.

TAC Drug Driving advertisement

TAC Drug Driving advertisement

TAC Drug Driving advertisement