TAC 12 Days of Christmas

TAC, Transport Accident Commission in Victoria, Australia, in 1998 ran an award-winning road safety advertising campaign, The 12 Days of Christmas. The extended campaign, spread out over a number of commercials, was designed to help viewers make the connection between drink driving and both physical and emotional trauma.

TAC 12 Days of Christmas still - Wednesday


Set to a child’s voice singing “The Twelve Days of Christmas” the advertisement shows a young pregnant mother whose husband receives a serious brain injury in a drink-related car accident. He dies just before Christmas leaving his wife alone with her children.

Click on the image below to play the video in YouTube (HD)

Credits

The 12 Days of Christmas campaign was developed at Grey Worldwide, Melbourne, by creative directors Greg Harper and Nigel Dawson.

Filming was shot by director Aleksi Vellis via Renegade. Velli, already known for his feature films Nirvana Street Murder and The Life of Harry Dare, went on to direct The Wogboy in 1999.

The 12 Days of Christmas campaign won a Gold at the One Show in 1998.

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Location Australia Australia

One Response to TAC 12 Days of Christmas

  1. Deux Doppel says:

    Hope this got people thinking twice about driving home from work Christmas parties. Culture takes a long time to change, and ads like this are much needed.

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