TAC, Transport Accident Commission in Victoria, Australia, in 1998 ran an award-winning road safety advertising campaign, The 12 Days of Christmas. The extended campaign, spread out over a number of commercials, was designed to help viewers make the connection between drink driving and both physical and emotional trauma.
Set to a child’s voice singing “The Twelve Days of Christmas” the advertisement shows a young pregnant mother whose husband receives a serious brain injury in a drink-related car accident. He dies just before Christmas leaving his wife alone with her children.
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The 12 Days of Christmas campaign was developed at Grey Worldwide, Melbourne, by creative directors Greg Harper and Nigel Dawson.
Filming was shot by director Aleksi Vellis via Renegade. Velli, already known for his feature films Nirvana Street Murder and The Life of Harry Dare, went on to direct The Wogboy in 1999.
The 12 Days of Christmas campaign won a Gold at the One Show in 1998.