T-Mobile’s Life is for Sharing campaign continues with “Synchronized Swimming”, a commercial developed by MUW Saatchi & Saatchi for T-Mobile Slovakia. We’ve seen flashmob dancing in Liverpool St Station, London, and mass sing a long in Trafalgar Square, London. And now we’ve got an swimming pool flashmob event in Slovakia. It’s a pity to break the Monopoly Board trend.
T-Mobile Slovakia is making the most of the summer swimming season with a campaign featuring bombed prices and a deal including 6,000 minutes of calls at any time in its own network. The summer campaign centres around a 30 commercial launched on 14 June, along with a 60 second version. People at a public swimming resort are surprised when swimmers perform a synchronized sequence to Tchaichovsky’s Piano Concerto in B Minor. The spot culminates with a young boy performing a bomb dive into the middle of the group.
Click on the image below to play the video in YouTube (HD)
See the Synchronized Swimming spots in Slovak at Strategie. The summer “Bomba” campaign also includes print, out of home, online, radio and point of sale advertising.
The T-Mobile Pool ad was developed at MUW Saatchi & Saatchi Bratislava, by creative director Rasto Michalik, creatives Milan Bielik, Denisa Pajkosova, Mario Poor, Peter Rajcak, Ivo Zemanovic.
Filming was shot by director Roman Valent via Hitchhiker Films with director of photography Juraj Chlpik and producer Biba Bilcikova. The crew used 4 cameras to film 250 perfomers choreographed by former Olympic representative Livia Allarova.