Surf Life Saving Australia To Escape A Rip

Surf Life Saving (SLS) has launched a public safety campaign, to educate Australians about rip currents and how to survive them. See more on the campaign online at www.ripcurrents.com.au

To Escape a Rip Swim Parallel to the Beach


Although the key surf safety message for all beachgoers remains ‘swim between the red and yellow flags’, the new campaign provides people with the simplest way to escape a rip. The campaign’s tagline, “To escape a rip, swim parallel to the beach”, is specifically targeted at males aged between 25 and 34, who are over-represented in beach drowning data and who often swim at unpatrolled beaches. The aim of the campaign is to teach people how to survive a rip in case there isn’t anyone available to rescue them.

Click on the image below to play the video in YouTube (HD)

Credits

The Rip Currents campaign was developed at Banjo Sydney by creative directors Georgia Arnott and Jon Burden, art director Andres Fabian.

Filming was shot by director Jack Wung via Window Productions with director of photography Matt Stewart and producer Nick Simkins.

Post production was done at MRPPP by editor Dan Mitchell and compositor Jim Bullard.

  • Iko logstar

    It’s so simple and quirky I love it. Love big hands.

  • Nestor

    Its a cool little ad

  • Cameron Brooks

    Which beach was that filmed on?

  • Bobbi Gassie

    great job Andre, looks like Bondi to me.

  • Bobbi Gassie

    great job, looks like Bondi to me.

    • Tim Burns

      Lets wait to see the others in the campaign.

  • Geoff Baker

    Seems an interesting concept, anymore to the campaign?