Supor Peelers as Zips

Supor vegetable peelers were given a zip treatment in this 2007 print advertising campaign from China. The white radish, potato, egg plant and netted melon each become an unzipped front.

Credits

The Supor Zips campaign was developed at CC&E Shanghai, China, by executive creative director Daming Zheng, creative director/copywriter/art director Leon Wang, creative director/copywriter Peidong Sun, art director Ming Zhang, photographers Raymond Yu and Zhanming Xu.