Superette Dead on the Stairs

New Zealand fashion outlet Superette is presented as the label to be seen dead or alive in, in this print advertisement from DDB New Zealand. “Be caught dead in it – Superette High Fashion”. A little risky for a teenage audience prone to anxiety and depression.

Superette Stairs print advertisement


The Stairs ad was developed at DDB New Zealand by executive creative director Toby Talbot, creative director Adam Kanzer, art director James Conner, copywriter Christie Cooper, account director Jenny Travers, account executive Mikey Richardson and photographer Charles Howells.