Stimorol Air Rush gum is given a push with “New Guy”, a television commercial from South Africa featuring the wind in the hair effect.
Two office workers take a look at their new colleague. “What do you think of the new guy?” “I don’t know. There’s something about him!”
Click on the image below to play the video in YouTube (HD)
The New Guy ad was developed at Ogilvy, Cape Town, by executive creative director Chris Gotz, art director Michael Lees-Rolfe, copywriter Peri van Papendorp, agency producer Iris Vinnicombe.
Filming was shot by director Anton Visser via Velocity Films, Johannesburg, with producer Prenneven Govender, director of photograpy Rob Wilson.
Post production was done at Left Post Production. Editor was Saki Bergh. Technical Assist was supervised by Sam Allesandri at The Refinery. Sound was designed by Louis Enslin at Produce Sound. Music was composed by Theo Krous.